The Complete Picture

The information web-blog for Steven Draper Photography

The Adman is a Genius!!

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Today is very exciting in the development of my major business venture. The name you chose  is one of the most important decisions you’ll ever make. And naming my pole photography business has been consuming much of my time – to date it has been living under the project title of ‘Aerial Advantage’ 

Today with the help of the Adman, my marketing provider, we discussed various naming ideas.  It must be Short, Punchy and memorable. It is really useful if no-one else is using the name already too. It must communicate the business, have logo potential and for the website  .com should be available too. Finally it must comprise of no more than 2 syllables, i.e. two short words. At first I thought “not-poss” but the Adman was ahead of me and thankfully provided a matrix of possible combinations. 

I looked at this and thought of a few more before reading his favourite – pole*pics  – my goodness me, the AdMan is a true genius. 




‘the complete picture’


Steven Draper is an award winning ”freestyle photographic artist” based in Prince Edward County, Ontario Canada. His high quality images cover a range of subject matter but are conceived and created ” from the heart.” Steven is also the Founder and CEO of Polepics, ‘Photography head and shoulders above the rest.’ All material on this web-site is subject to copyright and is not permitted to be stored, reused or re-distributed without the prior written permission of Steven Draper, his heirs or executors.


Written by stevendraper

2009-01-27 at 2:00 pm

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